Free Google Tag Manager Recipes
Pre-built, tested GTM recipes that capture form submissions and bookings and turn them into triggers for your conversion tags.
Form submission detection bundles
Each recipe includes a custom HTML tag that listens for form submissions and sends an event to Google Tag Manager, plus a trigger you can use to fire your conversion tags. Pick your tool to get started.
21 recipes
Gravity Forms
Detects successful Gravity Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
WPForms
Detects successful WPForms submissions and fires a 'Form Submitted' event in GTM you can trigger conversions from.
Contact Form 7
Detects a successful Contact Form 7 submission and pushes a 'Form Submitted' event to GTM you can fire conversions from.
Fluent Forms
Detects successful Fluent Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Formidable Forms
Detects successful Formidable Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Forminator
Detects successful Forminator submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Ninja Forms
Detects successful Ninja Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
WS Form
Detects successful WS Form submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Divi Forms
Detects successful Divi Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Elementor Forms
Listens for successful Elementor Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Webflow Forms
Detects successful Webflow Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Framer Forms
Detects successful Framer Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Tally
Detects successful Tally Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Wix Forms
Detects successful Wix Forms submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Typeform
Detects successful Typeform submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Jotform
Detects successful Jotform submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
Calendly
Detects meetings booked through Calendly and pushes a 'Meeting Booked' event to GTM you can trigger conversions from.
Wix Scheduling
Detects appointments booked through Wix Bookings and pushes an 'Appointment Booked' event to GTM you can trigger conversions from.
Duda
Detects successful Duda form submissions and pushes a 'Form Submitted' event to GTM you can trigger conversions from.
HubSpot Forms
Detects HubSpot form submissions that HubSpot has accepted and pushes a 'Form Submitted' event into GTM for your conversion tags to fire on.
ActiveCampaign
Detects ActiveCampaign form submissions that ActiveCampaign has confirmed and pushes a 'Form Submitted' event into GTM for your conversion tags to fire on.