Musings on conversions & analytics
Tips, guides, and news on conversion tracking, ad platforms, and analytics.
Guides & TutorialsTrack Pipedrive form submissions as conversions in Google AdsLearn how to send server-side conversions to Google Ads whenever someone submits a Pipedrive form on your website. No code required!
Aaron Beashel3 Jul 2026
Guides & TutorialsTrack Calendly bookings as conversions in Google AdsLearn how to send server-side conversions to Google Ads every time someone books a meeting through Calendly on your website. No code required!
Aaron Beashel30 Jun 2026
Guides & TutorialsHow to listen for HubSpot forms submissions in Google Tag ManagerGTM's Form Submission trigger doesn't fire on HubSpot forms, because they live in a cross-origin iframe. Here's the listener that fixes it, plus the exact GTM setup.
Aaron Beashel29 Jun 2026

Learn how to send server-side conversions to Google Ads whenever someone submits a form on your Unbounce landing page. No code required!

29 Jun 2026
Learn three different ways to set up conversion tracking for Gravity Forms, and how to work out which one is right for you.

25 Jun 2026

A practical, code-level walkthrough of setting up Meta's Conversions API so your events actually match to real people, not just arrive. It's the same approach we use inside Converly.

23 Jun 2026

Learn how to send server-side conversions to Google Ads whenever someone submits an ActiveCampaign form on your website. No code required!

23 Jun 2026

Learn how to send server-side conversions to Google Ads whenever a Zoho Form is submitted on your website. No code required!

31 May 2026

A practical guide to firing server-side Google Ads conversions every time a WPForms entry is submitted on your WordPress site. No developer required.

30 May 2026

A simple, no-code way to send server-side conversions to Google Ads every time a Ninja Forms submission comes through on your WordPress site.

29 May 2026

Learn how to send server-side conversions to Google Ads whenever someone submits a Forminator form, poll, or quiz on your website. No code required!

28 May 2026

Learn how to send server-side conversions to Google Ads each time a Formidable form is submitted on your WordPress site. No code required!

27 May 2026
