Track Wix Forms submissions as conversions in Google Ads

Running Google Ads is one of the fastest ways to bring in new leads, but getting conversion tracking right is another matter entirely.

Tools like Google Tag Manager expect you to write your own code to catch a form submission, then string together triggers, tags, and variables before anything actually works.

Simpler approaches, like counting visits to a thank you page, are easier to set up but don't work very well. Up to 30% of real conversions can go unrecorded because of ad blockers, privacy protections built into browsers like Safari, or someone clicking your ad on their phone and finishing the form later on a laptop.

So how do you actually fix this?

This guide walks you through setting up proper conversion tracking in Google Ads when someone submits a Wix Form on your site, using an approach called server-side tracking.

Why you need to send conversions to Google Ads server side

Google Ads has a series of smart bidding options (like Maximise Conversions, Target CPA, etc) which weigh thousands of signals (location, past purchases, time of day, and plenty more) to figure out how likely a particular searcher is to convert on your website, then adjusts your bids up or down accordingly.

It's really powerful and is a great way to get more leads at a lower cost, but it doesn't work unless the tracking behind it is solid. Google needs to know who actually converted and who didn't so its algorithms learn what a good lead looks like for your business.

The trouble with older methods, like thank you page tracking or a typical Google Tag Manager setup, is that they rely on the visitor's browser to report the conversion back to Google. That creates a few problems.

• Ad Blockers - Ad blockers stop the Google Tag from ever loading on your site, so nothing a visitor does ever gets recorded.
• Privacy Features in Browsers - Browsers such as Safari cap how long the Google Tag can track a visitor (often just a day), so if someone clicks your ad and converts three days later, that conversion can't be mapped back to the originala d click.
• Using multiple devices - A visitor might click your ad from their phone but come back and convert on their laptop later, and browser based tracking has no way to connect those two moments.

Server-side tracking sidesteps all of that. Rather than hoping the visitor's browser cooperates, you send the lead's details straight to Google's servers, which keeps the data intact even when ad blockers or privacy settings would otherwise get in the way.

The results speak for themselves. Google's own research shows server-side tracking typically drives a 23% increase in recorded conversions and cuts cost per conversion by around 10%, simply because Google's bidding algorithms finally have accurate data to work from.

3 simple steps to send server-side conversions to Google Ads from Wix Forms

Here's how to get server-side conversion tracking working between Wix Forms and Google Ads in 3 easy steps.

Step 1: Build your Conversion Flow in Converly

Converly makes it easy to send server-side conversions from Wix Forms to Google Ads.

The screenshot above shows Converly's workflow builder, which will feel familiar right away if you've ever used something like Zapier or HubSpot Workflows.

You simply choose your trigger (a Wix Form being submitted in this case), then pick what should happen in response, such as sending a conversion to Google Ads.

That's the whole process. A handful of clicks and your server-side conversion tracking in Google Ads is live.

Step 2: Add the Converly code to your website

Once your Conversion Flow is built and published, Converly gives you a short code snippet to install on your website.

On Wix, head to your site's dashboard, open Settings, and look for the Custom Code section. Paste the snippet there and set it to load on all pages. If you're already running Google Tag Manager on your Wix site, you can drop the code in there instead.

Step 3: Test it works

To confirm everything is wired up correctly, go to your live site and submit the form yourself.

Head back into your Conversion Flow, open the 3 dots menu in the top right corner, and choose View Logs.

From the logs page, click into the entry from your test submission to see the full details, including whether it reached Google Ads successfully.

You can drill in even further to see exactly what was sent to Google Ads and how the server responded.

If your test entry shows up in the log and it was delivered to Google Ads without errors, your tracking is configured correctly. The whole process, from start to finish, usually takes less than 5 minutes.

Why Converly is the best way to send conversions to Google Ads from Wix Forms

There are other ways to get Wix Forms conversions into Google Ads, so what makes Converly worth choosing over the alternatives? A few reasons stand out.

1. Easy to set up

Most people try to use Google Tag Manager to send conversions to Google Ads, but that means writing custom code to listen for form submissions, more custom code to pull the lead's name and email into the DataLayer, hashing that data with SHA256 (which Google requires), and then building out variables, triggers, and tags by hand.

Unless you can write code and are familiar with Google Tag Manager, that's a big ask.

Converly skips all of that. You simply pick a trigger (like a Wix Forms submission) and choose the action that should follow (a conversion sent to Google Ads). No custom code and no complicated setup, just conversion tracking that works.

2. Not affected by ad blockers and privacy restrictions

When you rely on Google Tag Manager, or something even simpler like thank you page tracking, a meaningful chunk of your conversions never make it back to Google. Ad blockers and privacy-focused browsers stop the Google Tag from loading in the visitor's browser, so nothing they do can be tracked.

One study looking at over 7 million conversions found that tag-based tracking missed close to 30% of covnersions. Roughly 5% came down to ad blockers, and the remaining 25% or so came from browser-level privacy restrictions.

Converly avoids that entirely by sending conversions straight to Google's servers, so ad blockers and privacy browsers have nothing to interfere with.

3. Works across devices

It's common for someone to discover your business on their phone but wait until they're at their computer to actually fill out a form.

Browser-based tools like Google Tag Manager can't bridge that gap, since the two sessions happen on completely different devices.

Converly gets around this by sending the lead's details (name, email, and so on) directly to Google's servers, which helps Google tie the eventual conversion back to the original ad click, even if it happened on another device entirely. That means your ads get proper credit for the leads they generated.

4. Sends more data

Beyond the lead's name, email, and phone number, Converly also captures technical signals like the GCLID, IP address, and User Agent, and passes all of it along to Google Ads.

That gives Google Ads a much richer picture of who converted, which makes it far easier to match that conversion back to the original ad click, even one that happened weeks earlier on a different device.

For you, that translates into more reliable conversion data and better insights inside Google Ads.

5. Supports multiple tools and platforms

Converly connects with more than 100 form builders, scheduling tools, chat widgets, and other website tools.

It can also deliver conversions to Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and several other platforms.

So if you add a new tool to your site down the line (like a Wix Books widget for example), or you decide to start advertising on a new platform, you won't need to rebuild your tracking setup. Just connect it inside Converly and you're good to go.

6. Gives you a full conversion log and email alerts

With something like Google Tag Manager, you really have no reliable way to know whether your conversion tracking is functioning. You might test it thoroughly at launch, but unless you keep re-testing every week, a change to your form, your GTM container, or your Google Ads account can quietly break things without you noticing.

Converly removes that uncertainty. You get a complete conversion log showing every conversion that fired, the data Converly captured, what was sent to Google Ads, and how Google Ads responded. You can also switch on email alerts, either for every conversion or just for failures, so you'll know the moment something stops working.

3 things you can do when you properly send conversions to Google Ads from Wix Forms

Once accurate conversion tracking is flowing into Google Ads, a whole range of things become possible that simply weren't before.

1. Report on conversions by campaign, ad group, keyword, etc.

With real conversion data in place, your Google Ads account shows you far more than impressions and clicks. You'll see conversion counts, conversion rate, cost per conversion, return on ad spend, and more.

You can break all of that down by campaign, ad group, keyword, ad, country, and other dimensions too.

That level of detail makes it much easier to spot where your Google Ads budget is working hardest and where there's room to grow.

2. Use Google's Smart Bidding technology

With Manual bidding, you're basically telling Google "spend up to $3 per click" and it does that regardless of who the searcher is and how good of a fit for your business they are.

Smart bidding flips that around. You give Google a target, like $45 per lead, and it handles the bidding for you in each auction. It factors in everything it knows about the searcher (age, location, device, interests, past purchases, etc) and whether to bid higher or lower, based on how likely that person is to convert.

It's incredibly powerful (Google knows a lot about people), but it only works if you have solid conversion tracking in place. Without that, Google has no idea what a strong lead looks like for you and will end up overpaying for the wrong clicks, which drains your budget and drives up costs.

Setting up accurate, server-side tracking with Converly gives Google the data it needs to understand what your ideal customer looks like, and puts you in a position to actually take advantage of Google's smart bidding tools and generate more leads for less.

3. Retarget people who visited your site but didn't convert

Sending accurate conversion data to Google Ads also lets you build remarketing lists made up of visitors who came to your site but didn't fill out a form.

From there, you have a few ways to bring them back:

• Search - Adjust your bids up or down for these visitors the next time they search for your keywords.
• Display - Run display ads across the Google Display Network aimed specifically at this group, keeping your brand in front of them as they browse around the web.
• YouTube - Serve YouTube Ads directly to these visitors so they see your brand again while watching videos.

Wrap Up

If you're looking to send conversions to Google Ads every time someone fills out a Wix form on your site, Converly is a solid way to make that happen.

It routes conversions straight to Google's servers so ad blockers and privacy-focused browsers can't get in the way, and it passes along detailed lead information (name, email, phone, IP address, User Agent, and more) so Google has everything it needs to match the conversion back to the original ad click.

Setup only takes a few minutes, and it comes with a 14-day free trial, so give it a try today!