Track HighLevel form submissions as conversions in Google Analytics

Do you know how many of your marketing leads are actually coming from Google Ads, Meta Ads, SEO, or any of the other channels you are investing in? If the answer is no, you are in good company.

Without a reliable way to track which campaigns are producing real leads, it is far too easy to keep spending money on things that are not working.

Here is the good news: there is a simple way to solve this, and you will not need to write any code to do it.

This guide walks you through how to use Converly to automatically fire a conversion event in Google Analytics every time someone submits a HighLevel form on your website. With this in place, you will have full visibility into which campaigns, ads, and channels are actually generating leads for your business.

4 simple steps for tracking HighLevel form submissions as conversions in Google Analytics

Here is how to get everything set up in just 4 quick steps:

Step 1: Build your Conversion Flow in Converly

Converly is a tool that lets you send conversion events to analytics tools and ad platforms (including Google Analytics) whenever someone submits a form on your website.

Inside Converly, you will find a visual workflow builder that makes the whole process straightforward. If you have ever set up an automation in Zapier or built a workflow in HubSpot, the experience will feel very familiar.

To get started, pick a trigger (in this case, when someone submits a HighLevel form on your site) and then choose where the conversion event should be sent (like Google Analytics). And just like that, your conversion flow is ready to go.

Step 2: Add the Converly code to your website

After you have finished building your Conversion Flow, Converly will provide a small code snippet that needs to go on your website.

How you add it will depend on how your site is built. In most cases, you can paste it directly into the header or custom code section of your website settings. Google Tag Manager is another option if that is how you prefer to manage scripts on your site.

Once the snippet is live, Converly handles the rest. It automatically detects when a HighLevel form is submitted and sends the conversion event to Google Analytics (along with any other platforms you have connected to your flow).

Step 3: Test it's working

Now that everything is set up, you will want to confirm that the conversion events are actually being tracked.

The best way to do this is to open an incognito browser window, navigate to the page where your HighLevel form lives, and fill it out with a test submission.

Once you have submitted it, head over to Google Analytics and open the Real Time dashboard. Look for your event in the Recent Events section. If it shows up there, everything is connected and working as expected.

Step 4: Mark the event as a 'Key Event' (Optional, but recommended)

One last thing worth doing is marking your form_submit event as a Key Event inside Google Analytics 4. When you do this, GA4 starts treating it as a conversion, which opens up additional reporting capabilities like acquisition reports, funnel analysis, and path exploration.

To set this up, head to the Admin section in your GA4 property and select Events under the Data Display menu. Switch to the Recent Events tab, find the form_submit event (or whatever you named it), and click the star icon next to it. That is all it takes.

Why Converly is the best way to trigger conversions in Google Analytics

There are other methods you could use to send conversion events to Google Analytics when a HighLevel form is submitted. So what makes Converly worth choosing? Here are a few reasons:

1. No code or complicated setup

A lot of the alternative approaches to conversion tracking involve getting into Google Tag Manager, configuring data layers, and writing custom scripts. For most marketers, that is more technical than it needs to be.

Converly takes a completely different approach. The visual workflow builder makes setup quick and painless. You pick your trigger (a HighLevel form submission), choose the destination (Google Analytics), and you are done. No tag configurations, no custom code, no stress.

2. Supports multiple tools and platforms

Converly integrates with more than 50 different tools, covering everything from form builders and scheduling widgets to live chat platforms and CRMs. On the output side, it can push conversion events to Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, and many others.

What this means in practice is that if you ever start using a new tool on your website or begin advertising on an additional platform, adding conversion tracking takes just a few clicks inside Converly.

3. Makes it easy to add conditional logic

With Converly, you can create smart rules that send different conversion events depending on what a visitor does on your site.

For example, imagine you are managing marketing for an accounting firm. You could set up one conversion called Consultation Booked for when a potential client fills out your free consultation form, and a completely separate conversion called Tax Guide Downloaded when someone grabs your downloadable tax guide.

This means you can measure each type of conversion independently and get a clear view of which campaigns are driving the high-value actions.

4. Great support provided for free

If you have ever tried contacting Google or Meta to get help setting up conversion tracking, you already know how difficult it can be to get a meaningful response.

Converly does things differently. Our team has over 20 years of hands-on experience in advertising and analytics, and we genuinely enjoy helping people get their tracking set up properly. Reach out over email or book a quick video call. Either way, we will make sure everything is running smoothly, and it will not cost you a thing.

3 useful reports you can run when you track HighLevel form submissions as conversions in Google Analytics

Over the course of 15+ years leading marketing teams, I have spent more hours than I can count digging through Google Analytics to understand which marketing efforts are actually producing results.

Of all the different reports I have built and analyzed, these 3 are the ones I keep coming back to. Once you have HighLevel form submissions flowing into Google Analytics as conversions, you will be able to run these reports too.

1. Conversions by Channel

This report gives you a breakdown of how many form submissions are arriving from each of your marketing channels, including Organic Search, Paid Search, Paid Social, Organic Social, and more.

It is one of the fastest ways to see where your leads are really coming from and to identify channels that might be worth investing more into.

2. Conversions by Meta Ads Network

If you are advertising through Meta, your ads are probably appearing across several of their platforms, including Facebook, Instagram, Messenger, and WhatsApp.

Each of these networks tends to perform differently, so understanding which ones are actually converting visitors into leads is valuable information.

This report lays that out clearly, letting you shift budget toward the networks that are delivering and away from the ones that are not.

3. Conversions by Google Ads Campaign

If Google Ads is part of your marketing mix, you most likely have several campaigns running at once, perhaps targeting different services, different keyword themes, or different geographic areas.

Knowing which of those campaigns are actually generating conversions (not just clicks) is essential for making smart budget decisions. This report shows you exactly that, making it easy to double down on the campaigns that are working and reduce spend on the ones that are falling short.

Wrap up

With Converly, sending conversion events to Google Analytics every time someone submits a HighLevel form on your site is quick and painless. There is no code to write and no complicated technical setup to deal with.

And when you are ready to expand, connecting additional platforms like Google Ads or Meta Ads to your existing Conversion Flow takes just a few clicks. The same conversion data will automatically flow through to those platforms as well.

Want to try it out? Converly offers a 14 day free trial, and most people have everything up and running in under 10 minutes. Give it a go and see the difference it makes.