Track Wix form submissions as conversions in Google Analytics
Here's how to easily send conversion data to Google Analytics whenever someone fills out a Wix form on your site.
If you're reading this post, you're probably spending money on ads without knowing which ones are driving real leads. It's frustrating and probably means you're wasting budget on campaigns that are not performing.
But what if you were able to clearly see which campaigns are generating leads for your business? You could put more money into what works and stop spending on what does not.
That's where Converly comes in.
In this post, we will walk you through how to use it to send conversions to Google Analytics every time someone fills out a Wix form on your site, so that you can ultimately track which campaigns, ads, keywords, etc., are actually generating leads for your business.
4 simple steps for tracking Wix Forms submissions as conversions in Google Analytics
Here's how to setup conversion tracking in Google Analytics in 4 simple steps:
Step 1: Build your Conversion Flow in Converly
Converly is the easiest way to send conversion events to your ad platforms and analytics tools (like Google Analytics) whenever someone fills out a form on your website.
As you can see in the screenshot above, Converly has a super simple workflow builder that makes setting up conversion tracking a breeze.
To get started, just choose a trigger, like someone filling out a Wix form on your website, and then decide what you want to happen next, such as sending a conversion event to Google Analytics.
That is all there is to it. In just a few clicks, you will have your first conversion flow up and running!
Step 2: Install the Converly code on your website
Once you have built your Conversion Flow, Converly will give you a small piece of code to add to your website. After you place it, it works behind the scenes, listening for Wix form submissions and automatically sending the conversion data to Google Analytics and any other tools you have connected.
Adding the code to your Wix website is easy. You simply navigate to the Settings section, find the 'Custom Code' section, and add it in.
If you prefer, you can also add it via tools like Google Tag Manager as well.
Step 3: Test it’s working
After you have Converly up and running, it is a good idea to run some tests to make sure everything is working smoothly.
The easiest way to do this is to open a new incognito window, head to the page where your form is located, and submit a quick test entry.
Next, log in to your Google Analytics account and open the Real Time dashboard. Look under Recent Events for a form_submit event. If you see it appear, you will know your tracking is set up correctly and ready to go.
Step 4: Mark the event as a ‘Key Event’ (Optional, but recommended)
As a final step, it is a good idea to mark the form_submit event as a Key Event in Google Analytics 4. This tells GA4 to treat it as a conversion, which gives you access to more detailed reports and insights. For instance, you will be able to see it in acquisition reports and use it as a conversion point when building funnels or running path analysis.
To do this, head to the Admin section of your GA4 property and click on Events under the Data Display section. From there, open the Recent Events tab to see the latest events being tracked. Find the form_submit event (or whatever name you set up in Converly) and click the star icon next to it. Once that is done, GA4 will start treating it as a conversion.
One last thing we recommend is adjusting how the form_submit event is counted to keep your data clean and accurate.
To do this, click the three dots next to the event and choose Change Counting Method. A sidebar will appear, and from there you can select Once Per Session.
This setting works better for lead generation websites because it only counts one conversion per visitor, even if they submit the form multiple times. This is better for lead generation businesses as, at the end of the day, it's still just 1 lead regardless of how many times they submitted the form (as opposed to an eCommerce store for example, who would usually want to track every individual purchase instead).
Why Converly is the best way to trigger conversions in Google Analytics
There are other ways to send conversions to Google Analytics form Wix forms, so why should you use Converly? How is it better?
Here's why it's the best approach:
1. Simple to set up
Other methods of setting up conversion tracking, especially those involving Google Tag Manager, can get pretty overwhelming. You have to listen for Events, set up Triggers, Tags, Variables, etc., and it's just a whole lot more complicated than it should be.
Converly makes it simple. Its easy workflow builder feels super familiar if you have ever used tools like Zapier or Automations in Wix, and you do not need to be a tech wizard to use it.
All you do is choose a trigger, like someone submitting a Wix form, and then decide what should happen next, like sending a conversion event to Google Analytics.
And that is it. No complex setups, no wrestling with Google Tag Manager, just a few quick clicks and you are all set.
2. Supports multiple tools and platforms
Converly can send your conversion data to all sorts of ad platforms and analytics tools, including Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, and plenty more.
So if you are running ads with Google Meta (for example), you can simply add them to your Conversion Flow and the conversions will be sent there as well.
3. Makes it easy to add conditional logic
Converly makes it super easy to create smart rules that send different conversion events to your ad platforms and analytics tools based on what people do on your site.
For example, let’s say you manage marketing for an architecture firm. You could set up one conversion called Consultation Request that fires whenever someone books a design consultation through a form. At the same time, you could create another conversion called Portfolio Download to track when someone grabs a brochure or portfolio of your work.
By separating these conversions, you can clearly see which ads and campaigns are driving the actions that matter most, like consultation requests, instead of lumping all form submissions together.
3. Great support provided for free
If you have ever tried to get help from Google or Meta while setting up conversions, you know how frustrating it can be to actually reach a real person and get a straight answer.
That is where Converly really stands out.
Our team has over 20 years of experience in advertising and analytics, and we are here to make things easy for you. Whether you want to fire off a quick email or jump on a short video call, we offer free support to help you get everything set up correctly and working just the way it should.
3 useful reports you can run when you track Wix form submissions as conversions in Google Analytics
Before founding Converly, I led marketing teams for various other companies for over 15 years. In that time, I spent countless hours digging through Google Analytics, trying to figure out exactly where our visitors and leads were coming from.
Along the way, I discovered three reports that I found especially useful and came back to time and time again. Once you have Wix form submissions set up as conversions in Google Analytics, you'll be able to run these reports too.
1. Conversions by Channel
This report gives you a clear view of where your leads are coming from by showing how many form submissions come through channels like Paid Search, Paid Social, Organic Search, and others.
It is a straightforward way to see which channels are driving the most leads, so you can decide where to focus your efforts or make a few changes to improve your results.
2. Conversions by Meta Ads Network
When you run ads with Meta, they can appear across multiple platforms like Facebook, Instagram, Messenger, and WhatsApp.
Each platform is different (I.e. some are messaging apps, others are photo sharing tools), so some will naturally bring in more leads than others. That is why it is so important to know which platforms are actually generating leads, not just clicks or visits.
This report shows you exactly how many conversions are coming from each platform. With that insight, you can confidently put more budget into the ones that are performing well and cut back on the ones that are not.
3. Conversions by Google Ads Campaign
If you are running ads on Google, you probably have a few different campaigns going at the same time.
That is why it is so important to know how each one is performing, especially when it comes to generating actual conversions (as opposed to just clicks and visits). Without that insight, it is tough to figure out which campaigns deserve more budget and which ones are just not pulling their weight.
This report makes it simple to see what is working and what is not. It shows you exactly which campaigns are bringing in the most conversions, so you can confidently invest more in the winners and scale back on the rest.
Wrap up
Converly makes it super easy to track conversions in Google Analytics whenever someone submits a Wix form on your site.
It also works with platforms like Google Ads and Meta Ads, so you can include them in your Conversion Flow and send the same data to those platforms at the same time.
With a free 14-day trial and a setup that usually takes less than 10 minutes, you can get up and running quickly. Give Converly a try today and start tracking the conversions that really matter!
Trigger Conversions in Google Analytics
Trigger conversions in Google Analytics whenever someone
submits a Wix form on your website.
About the Author
Aaron Beashel is the founder of Converly and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.