Track HighLevel Forms submissions as conversions in Google Analytics
Learn the easiest way to send conversions to Google Analytics whenever a HighLevel form is submitted on your website. No coding or complex setup required!
Ever feel like you are spending money on marketing but have no clue if it is actually paying off?
You are not alone. Plenty of businesses run into the same problem, and without knowing which campaigns are actually bringing in leads, it is easy to keep throwing money at ads that are not doing much for your business.
The good news is there is a super simple way to fix this. You do not need to mess around with complicated code or deal with tech headaches to get it set up.
In this guide, we will show you how to connect HighLevel Forms with Google Analytics so that every time someone fills out a form on your site, a conversion event is sent through automatically.
Once it is all running, you will finally be able to see which campaigns are driving real leads. That means you can confidently put more budget into what is working and cut what isn't.
4 simple steps for tracking HighLevel Forms submissions as conversions in Google Analytics
Here's how to setup conversion tracking in Google Analytics in 4 simple steps:
Step 1: Build your Conversion Flow in Converly
Converly makes it simple to send conversion events to your ad platforms and analytics tools, like Google Analytics, every time someone fills out a form on your website.
As you can see in the screenshot above, Converly has a simple workflow builder that is really easy to use. If you have ever used tools like Zapier or HighLevel Workflows, it will feel instantly familiar.
Getting started is straightforward. First, choose a trigger, like someone submitting a HighLevel Form on your site. Then decide what you want to happen next, such as sending a conversion event to Google Analytics.
And that is it. With just a few quick steps, you will have your first conversion flow set up and ready to go!
Step 2: Install the Converly code on your website
Once your Conversion Flow is ready, Converly will give you a small snippet of code to add to your website.
This code works quietly in the background, watching for HighLevel Form submissions and automatically sending the conversion data to Google Analytics and any other tools you have connected.
How you add the code will depend on the website builder you are using, but in most cases, it is as simple as pasting it into the Settings area of your site. Look for a section called Header or Custom Code, as that is usually the right place to put it.
If you prefer to manage everything through Google Tag Manager, you can add it there instead.
Step 3: Test it’s working
Once Converly is all set up, it is a good idea to double check that everything is working correctly.
The easiest way to test it is to open a new incognito window, go to the page with your form, and submit a test entry.
After that, log in to your Google Analytics account and open the Real Time dashboard. In the Recent Events section, look for the form_submit event. If you see it pop up, you will know that everything is tracking properly and your data is flowing through just the way it should.
Step 4: Mark the event as a ‘Key Event’ (Optional, but recommended)
As a final step, it is a good idea to mark the form_submit event as a Key Event in Google Analytics 4. This tells GA4 to treat it as a conversion, which unlocks extra reporting features. For example, you will be able to see it in your acquisition reports and use it as a conversion point in funnel and path analysis.
Here is how to do it:
- Go to the Admin section of your GA4 property.
- Under Data Display, select Events.
- Open the Recent Events tab to see the latest events being tracked.
- Find the form_submit event (or whatever name you set in Converly) and click the star icon next to it.
Once you do this, GA4 will officially count it as a conversion, giving you deeper insights into how well your marketing campaigns are performing.
Why Converly is the best way to trigger conversions in Google Analytics
There are a few different ways to track conversions in Google Analytics when someone submits a HighLevel Form on your site. So why choose Converly?
Here is why it is the best option:
1. Easy to set up
Other ways of setting up conversion tracking, especially methods that rely on Google Tag Manager, can be complicated and take a lot of time. You need to write custom code to listen for the form submissions and push information into the dataLayer, then you need to set up a trigger in Google Tag Manager that fires when the data arrives, and finally you need to set up a tag that pulls information from the DataLayer and sends it over to Google Analytics.
Sound complicated? Converly makes it so much easier. It comes with a simple workflow builder that is easy to understand and will feel familiar if you have ever used tools like Zapier or HighLevel Workflows.
All you need to do is choose a trigger, like someone submitting a HighLevel Form, and then decide what you want to happen next, such as sending a conversion event to Google Analytics.
That is all there is to it. No need to wrestle with Google Tag Manager or spend hours on a complicated setup.
2. Supports multiple ad platforms and analytics tools
Converly can send conversion data to a variety of ad platforms and analytics tools, including Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, and many others.
So if you are running ads across multiple platforms and need to track conversions for all of them, Converly makes it quick and simple to get everything connected and running smoothly.
3. Makes it easy to add conditional logic
Converly makes it easy to set up smart rules that send different conversion events to your ad platforms and analytics tools based on the actions people take on your site.
For instance, imagine you are managing marketing for an architecture firm. You could create one conversion called Consultation Request that fires whenever someone fills out your form to book a design consultation. At the same time, you could set up another conversion called Portfolio Download to track when someone downloads a brochure or portfolio of your work.
By keeping these conversions separate, you can clearly see which campaigns and ads are driving your most valuable actions, like consultation requests, instead of grouping all form submissions together and losing important insights.
4. Great support provided for free
If you have ever tried to get help from Google or Meta with setting up conversions, you probably know how frustrating it can be. Chances are, you never even got a reply.
With Converly, it is a completely different experience.
Our team has over 20 years of hands on experience in advertising and analytics, and we are here to make things as simple as possible for you. Whether you prefer to send a quick email or hop on a short video call, we offer free support to walk you through the setup and make sure everything is running perfectly.
3 useful reports you can run when you track HighLevel Forms submissions as conversions in Google Analytics
I have been leading marketing teams for more than 15 years, and during that time I have spent countless hours in Google Analytics trying to figure out exactly where our visitors and leads are coming from.
Over the years, I have discovered three reports that are especially useful. Once you start tracking HighLevel Form submissions as conversions in Google Analytics, you can use these reports to get a clear view of which marketing efforts are actually working and which ones are falling flat.
1. Conversions by Channel
This report gives you a simple way to see where your leads are really coming from. It shows how many form submissions are coming from each channel (I.e. Paid Search, Paid Social, Organic Search, and more).
With this report, you can quickly spot which channels are driving the most leads and decide where to put more of your budget and where you might want to cut back.
2. Conversions by Meta Ads Network
When you run ads through Meta, they can appear across a variety of platforms like Facebook, Instagram, Messenger, and WhatsApp.
Each platform works a little differently, so some will naturally bring in more leads than others. That is why it is so valuable to know which ones are driving real results instead of just clicks or visits.
This report makes it easy to see exactly how many conversions are coming from each network. With this information, you can confidently put more of your budget into the platforms that are performing well and scale back on the ones that are not bringing in strong results.
3. Conversions by Google Ads Campaign
If you are running ads on Google, you probably have a few different campaigns going at the same time.
That is why it is so important to know which ones are actually bringing in leads for your business. Without that visibility, you could end up spending money on campaigns that are not delivering real results.
This report makes it simple to figure that out. It shows you exactly which campaigns are driving the most conversions, so you can confidently put more budget into what is working and scale back on the ones that are not performing.
Wrap up
Converly makes it super easy to send conversion events to Google Analytics whenever someone fills out a HighLevel Form on your site.
It also connects with platforms like Google Ads and Meta Ads, so you can include them in your Conversion Flow and send the same data to those platforms as well.
With a free 14 day trial and a setup process that usually takes less than 10 minutes, you can get started right away and start tracking the conversions that really matter. Try Converly today and see just how simple it can be.
Trigger Conversions in Google Analytics
Trigger conversions in Google Analytics whenever someone
submits a HighLevel form on your website.
About the Author
Aaron Beashel is the founder of Converly and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.