About Us
Making it easier to track conversions in your ad platform and analytics tools. Trying to have some fun along the way.
The backstory
In 2022, Converly founder Aaron Beashel was trying to set up conversions in Google Ads for his other software business (named Attributer).
Despite him being a very technical person (he runs a software company), he found it surprisingly difficult to do. There were lots of YouTube videos watched, random code snippets written, etc.
He noted it as a 'problem worth solving' in his list of startup ideas, but didn't really have a good solution at that stage.
Fast forward a few months, he was playing around in Zapier and realised that flows (I.e. Zaps in Zapier, Scenarios in Make or Workflows in Hubspot) were a common design language that all marketers were familiar with, and that they were the ideal way to set up conversions in ad platforms and analytics tools.
So he got to work on building the first version of Converly, with the goal of bringing the simplicity of flows to setting up conversion tracking in various ad platforms and analytics tools.
Our team
We’re a small but experienced team made up of people from some of the most successful software companies around, including Xero, Canva, Google, InVision and more.
Aaron Beashel
Co-founder
Aaron is the co-founder of Converly. He has over 15 years experience in analytics and marketing at several billion-dollar software companies, including InVision, Campaign Monitor and SafetyCulture.
Alex Beashel
Co-founder
Alex is the co-founder of Converly. Before joining Aaron on the journey, she led Corporate Communications for cloud accounting company Xero and was previously the tech editor at Business Insider.
Callan McNamara
Lead Developer
Callan is the Lead Developer at Converly. Before joining us, he was an early member of the engineering team at Canva helping it to grow into the global success story it is today. Prior to that, he was an engineer at Google.
Warning: file_get_contents(https://converly.io/wp-content/uploads/2023/05/rahul-maitrak.png): Failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /nas/content/live/converly/wp-includes/class-wp-image-editor-imagick.php on line 156
Rahul Maitrak
Designer
Rahul is the lead designer at Converly. He is responsible for all design work across product, marketing and brand. He was formerly a consultant at PwC after graduating from California State University.
Erika McWalter
Operations
Erika helps with various operational things at Converly. Before working with us, she was a member of the marketing team at fellow Australian SaaS company Qwilr.
Our values
Our values are the rails on which the train runs. We use them every day to make decisions, prioritise work, improve communications and more.
Go the extra mile
We go the extra mile to help our customers be successful. We jump on calls, answer support queries fast and help customers beyond the scope of Converly. We know that if our customers are successful, so are we.
Sweat the details
We sweat the details in everything we do. From product design to help articles to marketing materials, we believe that good design and exceptional customer experiences win and we sweat the details to ensure we deliver on those.
Get the data right
Our product has one job: Send conversions to your ad platforms & analytics tools. We go the distance to ensure that it does it well. We’re up to date with the latest changes in browsers, devices, form builders & ad platforms and we test excessively to ensure you’re getting data you can trust.
Be lean and mean
We’re a small team but we get a lot done. We leverage outside experts and technology (AI, automation, etc) to be more productive than we should be.
Profitable and proud
We run a real business that generates revenue by providing a valuable product people pay for. We answer to our customers, not to some venture capital firm.
Our investors
Other companies show logos of their investors like it's a badge of honor. But we believe creating an actual profitable business is a much higher achievement. We have 0 investors and are funded solely by providing a valuable product people pay for, like businesses should be.
Get Started For Free
It's free to get started with Converly and paid plans start at just $19 per month