# Converly > Converly is a server-side conversion tracking platform that sends conversions to Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Google Analytics 4 and other ad and analytics platforms whenever someone submits a form on your website. It is built for lead-generation businesses that run paid ads and need accurate conversion data to optimize their campaigns. Most conversion tracking happens in the browser (via the Google Tag, Meta Pixel, or Google Tag Manager) and quietly loses data: ad blockers stop tracking scripts from firing, browser privacy features such as Safari ITP cap how long a click can be attributed, and visitors who click on one device but convert on another break the chain. Studies suggest these methods can miss up to 30% of actual conversions. Converly fixes this by sending conversions server-side, directly to each ad platform's official API, where ad blockers and privacy settings cannot interfere. It also enriches every conversion with browser context (Google Click ID, Facebook Click ID, IP address, device) and form data (name, email, phone), which lifts ad platform match rates from around 40% (browser-only) to 90%+ (per Meta's data). Google's own data shows server-side tracking increases tracked conversions by around 19%, and Meta reports around 23%. Setup takes minutes and requires no code. You install Converly on your site, then build a conversion flow in a drag-and-drop builder: pick a trigger (a form is submitted) and your actions (send a conversion to Google Ads, Meta, GA4, and more). A full debug log shows exactly what data was captured, what was sent to each platform, and whether it was received. Converly's main strength is that it works with 80+ tools, auto-detected with no configuration, so however you capture leads, your conversion tracking keeps working. This includes embedded form builders (Typeform, Jotform, Tally, Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Fillout, Formstack), scheduling widgets (Calendly, Cal.com, Acuity Scheduling, HubSpot Meetings), chat tools (Intercom, Drift, LiveChat, Tawk.to), and many others. Converly also has one-click install plugins for Webflow, Wix, and Framer, and a WordPress plugin that works with form tools like Gravity Forms, WPForms, and Contact Form 7. Converly is built by the team behind Attributer, a marketing attribution tool used by 1,100+ businesses. It also offers an MCP server so AI agents can manage conversion tracking programmatically. Key facts: the app/plugin is free to install and connects to a Converly account; every account includes a free trial; paid plans start at $19/month; PII is hashed with SHA-256 before being sent to ad platforms; and Converly supports Google Consent Mode v2 and Microsoft Consent Mode. ## Core pages - [Converly homepage](https://converly.io/): Overview of Converly's server-side conversion tracking for lead-generation businesses. - [How it works](https://converly.io/how-it-works): How Converly captures form submissions and sends server-side conversions to ad platforms via their official APIs, including data enrichment, the drag-and-drop flow builder, and the debug log. - [Pricing](https://converly.io/pricing): Plans and pricing. Free to install, free trial on every account, paid plans from $19/month. ## Integrations and supported tools Every conversion flow has two sides: a source tool that tells Converly a lead was captured (the trigger), and a destination that the conversion is sent to (the action). Converly works with 80+ tools in total, auto-detected with no configuration. Full directory: [all integrations](https://converly.io/integrations). ### Source tools Converly can detect when someone submits a form, schedules an appointment, or starts a chat on your website, across form builders, website platforms, scheduling widgets, chat tools, and CRMs. The most popular: - [Gravity Forms](https://converly.io/integrations/gravity-forms): WordPress form plugin. - [Contact Form 7](https://converly.io/integrations/contact-form-7): WordPress form plugin. - [WPForms](https://converly.io/integrations/wp-forms): WordPress form plugin. - [Elementor](https://converly.io/integrations/elementor-forms): Elementor website forms. - [HubSpot Forms](https://converly.io/integrations/hubspot-forms): HubSpot forms. - [Calendly](https://converly.io/integrations/calendly): Appointment scheduling. - [Typeform](https://converly.io/integrations/typeform): Online form builder. - [Jotform](https://converly.io/integrations/jotform): Online form builder. - [Intercom](https://converly.io/integrations/intercom): Live chat and messaging. - [ActiveCampaign](https://converly.io/integrations/activecampaign): CRM and marketing automation forms. And many more (80+ source tools supported). ### Ad platforms and analytics destinations Converly sends each captured conversion server-side to your ad platforms and analytics tools via their official APIs. The main destinations: - [Google Ads](https://converly.io/integrations/google-ads): Server-side conversions via the Enhanced Conversions for Leads API. - [Meta Ads](https://converly.io/integrations/meta-ads): Server-side conversions via the Meta Conversions API (Facebook and Instagram). - [Google Analytics 4](https://converly.io/integrations/google-analytics): Server-side events via the GA4 Measurement Protocol. - [Microsoft Ads](https://converly.io/integrations/microsoft-ads): Offline conversions via the Microsoft Ads UET API. - [TikTok Ads](https://converly.io/integrations/tiktok-ads): Server-side conversions via the TikTok Events API. - [LinkedIn Ads](https://converly.io/integrations/linkedin-ads): Server-side conversions via the LinkedIn Conversions API. - [Snapchat Ads](https://converly.io/integrations/snapchat-ads): Server-side conversions via the Snapchat Conversions API. - [X Ads](https://converly.io/integrations/x-ads): Server-side conversions for X (Twitter) Ads. - [Reddit Ads](https://converly.io/integrations/reddit-ads): Server-side conversions via the Reddit Conversions API. - [Plausible Analytics](https://converly.io/integrations/plausible-analytics): Privacy-friendly website analytics. And more. ## Converly MCP server (for AI assistants) Converly offers an MCP (Model Context Protocol) server so AI assistants can set up and manage a user's conversion tracking by chatting in plain English, instead of clicking through the Converly dashboard. It works with Claude (claude.ai and the desktop app), ChatGPT, and any assistant that supports remote MCP connectors. Overview page: [Converly MCP](https://converly.io/mcp). Connector address (remote MCP URL): `https://app.converly.io/mcp` How to connect: in Claude or ChatGPT, open Settings, then Connectors, then "Add custom connector," and paste the connector address above. Authorize through the user's own Converly login (or start a free trial), approve the consent screen, then start chatting. The MCP is included with Converly at no extra cost; custom connectors generally require a paid AI plan (such as Claude Pro, Max, Team, or Enterprise). If the user does not have a Converly account yet, connecting walks them through creating one and starts a free trial. What an assistant can do through the Converly MCP: - Build and manage conversion flows: create, edit, publish, or pause a flow (a trigger such as "a form is submitted" plus one or more destinations), and confirm it works before it goes live. - Connect ad platforms and analytics destinations: start a connection to Google Ads, Meta, GA4, and others, and hand the user a secure login link to finish in their browser. The assistant never logs in to an ad platform on the user's behalf. - Install and verify tracking: get the install snippet for the user's site and confirm that tracking is live and receiving data. - Check and debug conversions: see recent conversion events, confirm each one reached every destination, and diagnose why a conversion did not fire. - Manage the account: see the current plan, compare plans, and change plan. Example prompts a user can give their assistant once connected: - "Help me set up conversion tracking." - "Connect my Google Ads account and set up conversion tracking for my contact form." - "Create a flow that sends a Lead event to Meta whenever someone submits my Typeform." - "A lead just came in from jane@example.com. Did it reach Google Ads and Meta?" - "Why is my conversion not showing up in Google Ads?" - "Publish my new flow and give me the snippet to install on my site." Permissions and safety: the connection is scoped to the user's account and is checked on every request. The user finishes every ad platform login themselves in their browser, and the assistant must ask for explicit confirmation before any destructive action, such as deleting a flow, disconnecting a platform, or changing the plan. ## Who Converly is for - Marketing agencies: Manage reliable conversion tracking across multiple client sites and tools. - B2B SaaS: Track trial signups and demo bookings into Google and LinkedIn Ads. - Service businesses: Conversion tracking for legal, financial, professional services, coaches, and consultants running lead-gen ads. - Home services: Track work requests, booked jobs, and paid invoices from Jobber, ServiceTitan, and Housecall Pro for true cost-per-job reporting. ## Docs and support - [Help center](https://help.converly.io/): Setup guides, troubleshooting, and documentation. - [Contact and support](https://converly.io/contact): How to reach the Converly team for setup help and support. ## Company - [About Converly](https://converly.io/about-us): Company background. Built by the team behind Attributer; customer-funded and based in Sydney, Australia. ## Optional - [Converly blog](https://converly.io/blog): Articles on server-side tracking, conversion tracking, and marketing attribution. - [Privacy policy](https://converly.io/privacy-policy): How Converly handles data, PII hashing, and retention. - [Terms of service](https://converly.io/terms): Terms governing use of Converly.