# Converly > Converly is a server-side conversion tracking platform that sends conversions to Google Ads, Meta Ads, ChatGPT Ads, Microsoft Ads, LinkedIn Ads, Google Analytics 4 and other ad and analytics platforms whenever someone submits a form on your website. It is built for lead-generation businesses that run paid ads and need accurate conversion data to optimize their campaigns. Most conversion tracking happens in the browser (via the Google Tag, Meta Pixel, or Google Tag Manager) and quietly loses data: ad blockers stop tracking scripts from firing, browser privacy features such as Safari ITP cap how long a click can be attributed, and visitors who click on one device but convert on another break the chain. Studies suggest these methods can miss up to 30% of actual conversions. Converly fixes this by sending conversions server-side, directly to each ad platform's official API, where ad blockers cannot interfere. It also enriches every conversion with browser context (Google Click ID, Facebook Click ID, IP address, device) and form data (name, email, phone), which lifts ad platform match rates from around 40% (browser-only) to 90%+ (per Meta's data). Google's own data shows server-side tracking increases tracked conversions by around 19%, and Meta reports around 23%. Setup takes minutes and requires no code. You install Converly on your site, then build a conversion flow in a drag-and-drop builder: pick a trigger (a form is submitted) and your actions (send a conversion to Google Ads, Meta, GA4, and more). Each action can send a fixed conversion value, or the real value from the trigger (like the total price from an appointment booking tool), so ad platforms can optimise for your most valuable customers. A full debug log shows exactly what data was captured, what was sent to each platform, and whether it was received. Converly's main strength is that it works with 80+ tools, auto-detected with no configuration, so however you capture leads, your conversion tracking just works. This includes form builders (Typeform, Jotform, Tally, Gravity Forms, WPForms, Contact Form 7, HubSpot Forms, Fillout, Formstack), scheduling widgets (Calendly, Cal.com, Acuity Scheduling, HubSpot Meetings), chat tools (Intercom, Drift, LiveChat, Tawk.to), and many others. Converly also has one-click install plugins for Webflow, Wix, and Framer, and a WordPress plugin that works with form tools like Gravity Forms, WPForms, and Contact Form 7. Converly is built by the team behind Attributer, a marketing attribution tool used by 1,100+ businesses. It also offers an MCP server and a command-line tool so AI assistants and coding agents can set up and manage conversion tracking programmatically. Key facts: the app/plugin is free to install and connects to a Converly account; every account includes a free trial; paid plans start at $19/month; PII is hashed with SHA-256 before being sent to ad platforms; and Converly supports Google Consent Mode v2 and Microsoft Consent Mode. ## Core pages - [Converly homepage](https://converly.io/): Overview of Converly's server-side conversion tracking for lead-generation businesses. - [How it works](https://converly.io/how-it-works): How Converly captures form submissions and sends server-side conversions to ad platforms via their official APIs, including data enrichment, the drag-and-drop flow builder, and the debug log. - [Pricing](https://converly.io/pricing): Plans and pricing. Free to install, free trial on every account, paid plans from $19/month. - [Security](https://converly.io/security): Answers to common security questions, including optional two-factor authentication on every plan, automated vulnerability scanning, annual third-party penetration testing, what access Converly has to your ad accounts, and certifications. ## Integrations and supported tools Every conversion flow has two sides: a source tool that tells Converly a lead was captured (the trigger), and a destination that the conversion is sent to (the action). Converly works with 80+ tools in total, auto-detected with no configuration. Full directory: [all integrations](https://converly.io/integrations). ### Source tools Converly can detect when someone submits a form, schedules an appointment, or starts a chat on your website, across form builders, website platforms, scheduling widgets, chat tools, and CRMs. The most popular: - [Gravity Forms](https://converly.io/integrations/gravity-forms): WordPress form plugin. - [Contact Form 7](https://converly.io/integrations/contact-form-7): WordPress form plugin. - [WPForms](https://converly.io/integrations/wp-forms): WordPress form plugin. - [Elementor](https://converly.io/integrations/elementor-forms): Elementor website forms. - [HubSpot Forms](https://converly.io/integrations/hubspot-forms): HubSpot forms. - [Calendly](https://converly.io/integrations/calendly): Appointment scheduling. - [Typeform](https://converly.io/integrations/typeform): Online form builder. - [Jotform](https://converly.io/integrations/jotform): Online form builder. - [Intercom](https://converly.io/integrations/intercom): Live chat and messaging. - [ActiveCampaign](https://converly.io/integrations/activecampaign): CRM and marketing automation forms. And many more (80+ source tools supported). ### Ad platforms and analytics destinations Converly sends each captured conversion server-side to your ad platforms and analytics tools via their official APIs. The main destinations: - [Google Ads](https://converly.io/integrations/google-ads): Server-side conversions via the Enhanced Conversions for Leads API. - [Meta Ads](https://converly.io/integrations/meta-ads): Server-side conversions via the Meta Conversions API (Facebook and Instagram). - [ChatGPT Ads](https://converly.io/integrations/chatgpt-ads): Server-side conversions via the ChatGPT Ads Conversions API, for ads inside ChatGPT on OpenAI's ad network. - [Google Analytics 4](https://converly.io/integrations/google-analytics): Server-side events via the GA4 Measurement Protocol. - [Microsoft Ads](https://converly.io/integrations/microsoft-ads): Offline conversions via the Microsoft Ads UET API. - [TikTok Ads](https://converly.io/integrations/tiktok-ads): Server-side conversions via the TikTok Events API. - [LinkedIn Ads](https://converly.io/integrations/linkedin-ads): Server-side conversions via the LinkedIn Conversions API. - [Snapchat Ads](https://converly.io/integrations/snapchat-ads): Server-side conversions via the Snapchat Conversions API. - [X Ads](https://converly.io/integrations/x-ads): Server-side conversions for X (Twitter) Ads. - [Reddit Ads](https://converly.io/integrations/reddit-ads): Server-side conversions via the Reddit Conversions API. - [Plausible Analytics](https://converly.io/integrations/plausible-analytics): Privacy-friendly website analytics. And more. ## Converly MCP server (for AI assistants) Converly offers an MCP (Model Context Protocol) server so AI assistants can set up and manage a user's conversion tracking by chatting in plain English, instead of clicking through the Converly dashboard. It works with Claude (claude.ai and the desktop app), ChatGPT, and any assistant that supports remote MCP connectors. Overview page: [Converly MCP](https://converly.io/mcp). Connector address (remote MCP URL): `https://app.converly.io/mcp` How to connect: in ChatGPT, open Converly's plugin listing at https://converly.io/go/chatgpt and click Install plugin. In Claude, open Converly's connector listing at https://converly.io/go/claude and click Connect. Then log in to Converly (or start a free trial), approve the consent screen, and start chatting. For other assistants that support remote MCP connectors, such as Claude Code, Codex or Cursor, add the connector address above as a custom connector. The MCP is included with Converly at no extra cost. Claude directory connectors work on every Claude plan, including Free. In ChatGPT, plugin availability depends on the user's plan and region. On a company (Team, Enterprise or Business) workspace, an admin may need to allow Converly first. If the user does not have a Converly account yet, connecting walks them through creating one and starts a free trial. What an assistant can do through the Converly MCP: - Build and manage conversion flows: create, edit, publish, or pause a flow (a trigger such as "a form is submitted" plus one or more destinations), and confirm it works before it goes live. - Connect ad platforms and analytics destinations: start a connection to Google Ads, Meta, GA4, and others, and hand the user a secure login link to finish in their browser. The assistant never logs in to an ad platform on the user's behalf. - Install and verify tracking: get the install snippet for the user's site and confirm that tracking is live and receiving data. - Check and debug conversions: see recent conversion events, confirm each one reached every destination, and diagnose why a conversion did not fire. - Manage the account: see the current plan, compare plans, and change plan. Example prompts a user can give their assistant once connected: - "Help me set up conversion tracking." - "Connect my Google Ads account and set up conversion tracking for my contact form." - "Create a flow that sends a Lead event to Meta whenever someone submits my Typeform." - "A lead just came in from jane@example.com. Did it reach Google Ads and Meta?" - "Why is my conversion not showing up in Google Ads?" - "Publish my new flow and give me the snippet to install on my site." Permissions and safety: the connection is scoped to the user's account and is checked on every request. The user finishes every ad platform login themselves in their browser, and the assistant must ask for explicit confirmation before any destructive action, such as deleting a flow, disconnecting a platform, or changing the plan. ## Converly CLI (for AI coding agents) Converly offers a command-line tool so AI coding agents can set up and manage conversion tracking directly, in a terminal or inside a website's code repository. It is the counterpart to the Converly MCP server above. The MCP server suits assistants working in a chat window, and the CLI suits agents that have a terminal or access to the site's code, such as Claude Code, Codex, Cursor and OpenClaw. Documentation: [Converly CLI](https://developers.converly.io/cli). Install: `npm install -g @converly/cli` (requires Node 20 or newer). There is also an agent skill that teaches an agent the whole workflow, so it knows the right order of operations and the traps to avoid rather than working it out from the commands alone. Install it with `npx skills add converlyio/converly-agent`, or `clawhub install converly` on OpenClaw. Source: https://github.com/converlyio/converly-agent Logging in: `converly login` opens the user's browser on the same machine. On a headless, remote or CI machine, `converly login --device` prints a short code the user approves from any device, including a phone. Setting the `CONVERLY_API_KEY` environment variable also works. New accounts are created on first login and start a free trial, so an agent can go from install to a working setup without the user visiting the dashboard first. What an agent can do with the CLI: - Set up tracking end to end: choose the site, set its website address, connect an ad platform, pick or create the conversion action, build the flow, validate it, and publish it. - Install the tracking snippet: retrieve the script tag and, when the agent has access to the website's code, add it to the site's `` and deploy it. - Verify that tracking works: fire a test conversion to confirm delivery to the ad platform, then confirm real form submissions appear in the conversion log. - Read results and debug: list recent conversions, inspect one conversion's delivery status for each destination, and diagnose why a conversion did not reach a platform. Built for agents rather than humans. Every data command prints a single JSON document with structured error codes, `converly status` returns an ordered setup checklist for a site (what is done, what to run next, what only the user can complete), and the list of supported form tools and ad platforms comes from live catalogue commands rather than a hardcoded list. Safety: ad platform credentials never pass through the CLI. Connecting a destination returns a Converly hosted link the user opens in their own browser to authorize the platform. Destructive actions require explicit confirmation, and firing a real test conversion requires an explicit opt-in. Example requests a user can give an agent that has the CLI: - "Set up conversion tracking so form submissions on my site count as conversions in Google Ads." - "Add the Converly tracking code to my site and tell me when it is live." - "Check whether yesterday's leads reached Google Ads." - "My Google Ads conversions stopped last week. Work out why." ## Who Converly is for Converly is a good fit for businesses that generate leads from their website, either by completing a form, booking a meeting/appointment, or starting a chat. This includes: - **Lead-generation businesses** running paid ads on Google, Meta, LinkedIn, ChatGPT, Microsoft, etc who want simple, accurate conversion tracking that just works. - **Marketing agencies** managing conversion tracking across multiple client sites who want a reliable, scalable solution that works with all the tools their clients use - **B2B SaaS companies** running ads on Google, Meta, LinkedIn, ChatGPT, etc to try to drive new signups, trials and customers for their product. - **Service businesses** (legal, financial, professional services, coaches, consultants, HVAC, cleaning, etc) that are running Google Ads, Meta Ads, etc. to generate leads for their business - **Course creators and educators** running Meta and Google Ads to drive enrollments on LearnDash, LearnPress, Tutor LMS, Sensei, or embedded platforms like Kajabi, Teachable, and Thinkific - **Membership site owners** running ads to drive new signups via Paid Memberships Pro, ProfilePress, Ultimate Member, or WishList Member Converly does not work with eCommerce tools like Shopify or WooCommerce, so it is not a fit for online stores. ## Docs and support - [Help center](https://help.converly.io/): Setup guides, troubleshooting, and documentation. - [Contact and support](https://converly.io/contact): How to reach the Converly team for setup help and support. - [Status](https://status.converly.io): Live status and 90-day uptime for each part of Converly, checked every minute from Cloudflare. ## Company - [About Converly](https://converly.io/about-us): Company background. Built by the team behind Attributer; customer-funded and based in Sydney, Australia. ## Optional - [Converly blog](https://converly.io/blog): Articles on server-side tracking, conversion tracking, and marketing attribution. - [Converly research](https://converly.io/research): Original data studies drawn from the form submissions of over a thousand B2B businesses. - [Privacy policy](https://converly.io/privacy-policy): How Converly handles data, PII hashing, and retention. - [Terms of service](https://converly.io/terms): Terms governing use of Converly.